Sales Intelligence & Intent Data
Turning buying signals into prioritized, timely outreach — so teams engage the right accounts when the window is open.
Revenue strategy for B2B & growth-stage companies
Turn scattered sales activity into a predictable revenue engine.
I partner with founders and revenue teams to land new logos, expand enterprise accounts, and build the systems — Salesforce, AI agents, and forecasting discipline — that make growth repeatable. Strategy through the stack, with AI where it actually moves the number.
Built from carrying the number — not just advising on it
Fifteen-plus years scaling SaaS, FinTech, and technology companies through new logo acquisition, enterprise expansion, and disciplined pipeline generation.
- $305M+ Incremental revenue led at Bitcoin Depot — $179.9M to $485.6M through a NASDAQ listing
- ~10,000 Enterprise locations scaled through territory planning, partners, and account expansion
- 2× Monthly sales at Qwick in four months — $4M to $8M — while scaling a 45-person org
- $30M Enterprise value built as founder & CRO of ALTA, raising $2.5M+ in venture capital
Where I create the most value
AI-Powered Sales Workflows
Agents and automations across Salesforce, Apollo, ZoomInfo, Slack, and marketing platforms that cut busywork and free reps to sell.
Go-to-Market Strategy
ICP, positioning, and the motion that connects them — from early customer acquisition through repeatable demand generation.
Revenue Operations & Systems
Salesforce architecture, quoting, dashboards, and CRM hygiene teams actually use day to day.
Pipeline & Forecasting Discipline
MEDDPICC-style qualification, coverage, deal coaching, and board-ready KPI reporting — so leadership isn't guessing at quarter's end.
Selected client work
Current advisory engagements where strategy and systems meet the number.
Revenue tech stack
Architected Salesforce workflows, data cleansing, full-funnel dashboards, and AI-integrated quoting for a growth-stage services company — cutting quote turnaround from days to same-day and returning 30–40 hours per week of manual work to the team.
Go-to-market
Leading market positioning for a crypto banking platform — defining ICP and vertical targeting, and sourcing early customers from family offices to SMB operators, with $300K in early-stage pipeline potential.
Sales ramp & outbound
Driving fastest-path go-to-market for service and SaaS clients — microservices and AI-enabled sales tools that build repeatable demand generation and outbound engines.
A partner who's carried the number
Sarah Wessel · Principal Consultant, AI & Revenue Systems
Before founding Helix Signal Advisory, I led global sales and account management at Bitcoin Depot through hypergrowth and a NASDAQ public listing — owning new business, enterprise account planning, revenue operations, and strategic partnerships across the US, Canada, Puerto Rico, Brazil, Hong Kong, and Australia.
Earlier, I doubled monthly sales as SVP of Business Development at Qwick, founded and scaled FinTech company ALTA to $30M enterprise value, and built a career pairing C-suite executive presence with operational rigor: account planning, territory design, QBR cadences, and frameworks that land the foothold and expand it.
Today I design and personally build the AI agents and revenue systems growth-stage companies need — then stay close enough to the motion that the strategy actually sticks.
Let's talk
Tell me a little about your team and what you're trying to solve. I'll get back to you within one business day.
Prefer email? sarah@helixsignaladvisory.com